Early block
Milor
Italian-made gold jewelry, polished chains, pearl accents, and refined daily-wear pieces open the live shopping window.
Jewelry
Milor and Diamonds International.
Daily live window
Every day • 4:00 PM - 10:00 PM GST
The first two blocks of Luxe Channel Dubai are dedicated to jewelry. Milor opens with Italian-made gold pieces, then Diamonds International takes over the main evening selling window with diamonds, tanzanite, and bridal-led fine jewelry.
Milor airs from 4:00 PM to 6:00 PM GST, followed by Diamonds International from 6:00 PM to 10:00 PM GST.
Prime-time block
Diamonds International
Diamonds, tanzanite, bridal-led styles, and longer comparison segments anchor the main jewelry-selling hours.
When to call
During the live jewelry run
The order line is open from 4:00 PM to 10:00 PM GST while the jewelry shows are on air and product details are being discussed live.
4:00 PM - 6:00 PM GST
Milor
Gold-led Italian jewelry, pearl accents, elegant essentials, and polished finishing details.
Jump to Milor
6:00 PM - 10:00 PM GST
Diamonds International
Diamonds, tanzanite, bridal-led fine jewelry, and higher-intent evening presentations.
Jump to DiamondsMilor • 4:00 PM - 6:00 PM GST
What viewers see during the Milor block.
Milor starts the nightly slate with a cleaner, more refined jewelry conversation. The show focuses on finish, weight, layering, and the details that make Italian jewelry wearable and collectible at the same time.
This is the best window for viewers looking for gold-driven pieces that can move from statement purchase to daily wardrobe essential.
Diamonds International • 6:00 PM - 10:00 PM GST
What viewers see during the Diamonds International block.
This is the most detailed jewelry segment of the night. The show is built for viewers who want time to compare stones, settings, and bridal-led pieces before they call.
The program pairs high-clarity presentation with stronger order urgency, making it the core jewelry-selling window of the channel.